Like every year, on Monday, 22 March people across the globe will celebrate World Water Day. This year World Water Day, originally thought up by the United Nations (UN) and coordinated by UN-Water and the ILO (International Labor Organization), is focusing on the value of water. The purpose is to raise global awareness about the importance of water, what it means to people and how we can better protect this vital resource.
What is water to you?
This was precisely what the UN wanted to find out with #Water2me, a social media campaign that was carried out in order to start conversations and to gather opinions and comments from people around the world about water and what it means to them. The aim is to understand how people value water, economically, socially, culturally or otherwise, and what role it plays in their lives. The results will be presented in a report being published on Tuesday, 22 March, as part of World Water Day.
Prior to this, we want to share some facts and reflections with you that help us to appreciate this resource as we should. Water is literally the source of life, yet, currently more than 2.2 billion people do not have access to drinking water, according to data from the UN. Not everyone has the privilege of turning on a tap and seeing running water. This campaign will showcase various perspectives on this resource so that we can reflect on the true value of water.
How did World Water Day come about?
This year, we celebrate the twentieth edition of World Water Day, but how did the idea of organising this international event come about? It was in 1992, during the United Nations Conference on Environment and Development (UNCED). The organisers agreed unanimously to dedicate this day to raising public awareness of how important water is to people all around the world.
The purpose of this celebration is to raise awareness of the global water crisis and the need to find ways to address it so that we can reach Sustainable Development Goal 6: water and sanitation for all by 2030.