When talking about sustainable fashion, what usually comes to mind is eco-labeling, production in distant factories with controversy associated but large efforts to get solved and increasingly natural and free of toxic products tissues. Fortunately, that perception is confirmed worldwide thanks to the
expansion of international firms and young entrepreneurs who are giving a twist to the concept of sustainable fashion.
On the basis of the business model of sustainable fashion are included as fundamental criteria the conservation of natural resources, the low environmental impact of the materials used - to be subject to later join the recycling chain - reducing the carbon footprint and respect for the economic and labor conditions of the workers who participated from raw materials to the selling point.
There are already many renowned designers, models and celebrities claiming in favour of the sustainable fashion. These include Lucy Tammam, Stella McCartney, Frock Los Angeles, Amour Vert, Edun, Stewart+Brown, Shalom Harlow or Summer Rayne Oakes.
Not only dressmaking
Gradually, sustainable fashion is finding its place in the industry. Events, festivals, courses, integration programs are held, also specialized information blogs specializing are growing, etc.
For example, the recently concluded Portland Fashion Week, in United States, only shows 100% eco-friendly designs. In the capital of Spain, The Circular Project Shop opened its doors this year to try to gain a foothold in the competitive showcase of Madrid offering sustainable fashion garments. Also in Madrid it's already been four years since the Jornadas de la Moda Sostenible began to take place.
In Argentina, the company Verde Textil offers Zero Environmental Impact and Social Commitment 100% products for sale online.
Sustainable fashion produced in an Estonian prison
A case that deserves special attention for its double solidarity aspect is the Heavy Eco mark. This is the first fashion company founded in a prison that makes sustainable garments. In addition to the rehabilitation work for more than 200 Estonian convicts who have worked at some point in the firm, 50% of the profits goes to help homeless people and orphans in the city of Tallinn.
Sources: Slow Fashion Next, Ecología y Desarrollo, El País, Moda Sostenible, El Sinvivir, Noticias Positivas, Textil Sostenible, So Good So Cute, Centre for Sustainable Fashion, The Guardian, Portland Fashion Week, Verde Textil and Heavy Eco.
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