Social Web and Sustainability

Tomorrow, wednesday march the 10th, within the Liason Delegates Meeting of WBCSD (World Business Council for Sustainable Development), we will be discussing the relationship between Social Web &  Sustainability. You can follow with hashtag:  #wbcsd

Member companies of the WBCSD have a  clear commitment with  Sustainability; But on the other side there is the perception that they are not using  the potential of  the web  2.0, its capability  to reach out to almost any person or business, initiative that could,  eventually, contribute  to  generate a bigger social and politic influence in  order to accelerate the process of  getting in place the necessary  measures to match  the Sustainability  challenges.

Social web has changed the  way  we interact  with our stakeholders but, are we taking advantage of these tools or are we laggards?

Tomorrrow at 15hrs (Ginebra time). hashtag:  #wbcsd

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