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08/04/2015

Among the World's Top 25 of the Social Media Sustainability Index

ACCIONA ranks among the " SMI-Wizness Social Media Sustainability Index" Top 25 companies. The index is compiled by the firm of consultants SMI-Wizness and comprises the companies with best practices in social media communication.

ACCIONA ranks among the " SMI-Wizness Social Media Sustainability Index" Top 25 companies. The index is compiled by the firm of consultants SMI-Wizness and comprises the companies with best practices in social media communication.

With a score of 77/100 points, 23rd-placed ACCIONA has improved its position considerably on the first SMI-Wizness Social Media Sustainability Index, when it came in at 59th place. ACCIONA is the third-ranked company and one of the leaders in the "New Emerging Channels" category.

According to this report, the social media sites that are used most for conveying sustainability values are Twitter (@acciona_EN) and Facebook (official page). Among the Top 100 companies:

  • 70 have a sustainability blog (similar to this one)
  • 15 have a Pinterest account (go to the ACCIONA Sustainability pin board)

The report takes a close look at the companies that appear in global indices such as the Dow Jones Sustainability Index, FTSE4Good and Newsweek's Green Brands Survey, and how their positioning and commitment to sustainability are conveyed across social media.

One of the Company's most noteworthy recent communication actions is the video of the Sustainability Master Plan which drew considerable attention following its dissemination across the corporate channels and their subsequent virality.

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